BLACK-OWNED + IDENTITY AFFIRMING!

BLACK-OWNED + IDENTITY AFFIRMING!

BRAND ETHOS

This personal care brand strives to alleviate gender inequality within the beauty industry. EOST wholeheartedly encourages folx to proudly express who they’ll become.🥰🌈

Stay True

each skin-enriching product is designed to empower.

live how you WANT.

Be Desired

from head to toe and everything in between, we represent the evolution of gender expression .

WE GET AROUND!

YOU CAN NOW FIND OUR PRODUCTS AT THESE LOCATIONS

SHOP SMALL - KEEP IT LOCAL

“We are Froot Loops in a world filled with Cheerios! Uphold yourself to your own standards.”

- Brandi Williams,

FABULOUS FOUNDER & CEO